INFLUENCE TACTICS IN BUYER - SELLER PROCESSES

被引：53

作者：

HAKANSSON, H ^{[1
]}

JOHANSON, J ^{[1
]}

WOOTZ, B ^{[1
]}

机构：

[1] UNIV UPPSALA,DEPT BUSINESS ADM,UPPSALA,SWEDEN

来源：

关键词：

D O I：

10.1016/0019-8501(76)90014-6

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：319 / 332

页数：14

共 11 条

[1] BOYD HW, 1972, MARKETING MANAGEMENT
[2] SUPPLIER SELECTION IN AN INTERNATIONAL ENVIRONMENT - EXPERIMENTAL STUDY
HAKANSSON, H
WOOTZ, B
[J]. JOURNAL OF MARKETING RESEARCH, 1975, 12 (01) : 46 - 51
[3] INDUSTRIAL MARKETING - ORGANIZATIONAL PROBLEM
HAKANSSON, H
OSTBERG, C
[J]. INDUSTRIAL MARKETING MANAGEMENT, 1975, 4 (2-3) : 113 - 123
[4] HAKANSSON H, 1975, CHANGES PROPENSITY I
[5] Hakansson H., 1975, FORETAGS INKOPSBETEE
[6] HAKANSSON H, 1975, STUDIES INDUSTRIAL P
[7] HILL RM, 1975, INDUSTRIAL MARKETING
[8] Howard J. A., 1973, MARKETING MANAGEMENT
[9] Kotler P., 1976, MARKETING MANAGEMENT
[10] WOOTZ B, 1975, STUDIES INDUSTRIAL P