A MODEL OF MARKETING MIX, BRAND SWITCHING, AND COMPETITION

被引：79

作者：

CARPENTER, GS ^{[1
]}

LEHMANN, DR ^{[1
]}

机构：

[1] COLUMBIA UNIV,GRAD SCH BUSINESS,NEW YORK,NY 10027

来源：

JOURNAL OF MARKETING RESEARCH | 1985年 / 22卷 / 03期

关键词：

D O I：

10.2307/3151428

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：318 / 329

页数：12

共 25 条

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