SELECTING WINNING NEW PRODUCT PROJECTS - USING THE NEWPROD SYSTEM

被引：63

作者：

COOPER, RG ^{[1
]}

机构：

[1] CANADIAN IND INNOVAT CTR,WATERLOO,ONTARIO,CANADA

来源：

JOURNAL OF PRODUCT INNOVATION MANAGEMENT | 1985年 / 2卷 / 01期

关键词：

Address correspondence to Professor Robert G. Cooper; Faculty of Business; McMaster University; Hamilton; Ontario; Canada L8S 4M4. This work was supported by a grant from the Office of Industrial Innovation; DRIE; Canadian Federal Government;

D O I：

10.1016/0737-6782(85)90014-1

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：34 / 44

页数：11

共 23 条

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[5] CALANTONE R, 1981, J MARKETING SPR, P45
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[7] Cooper R.G., 1979, IND MARKET MANAG, V8, P124
[8] THE IMPACT OF NEW PRODUCT STRATEGIES
COOPER, RG
[J]. INDUSTRIAL MARKETING MANAGEMENT, 1983, 12 (04) : 243 - 256
[9] AN EMPIRICALLY DERIVED NEW PRODUCT PROJECT SELECTION MODEL
COOPER, RG
[J]. IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT, 1981, 28 (03) : 54 - 61
[10] COOPER RG, 1979, J MARKETING SUM, P43

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