COMMUNICATION MODALITY AS A DETERMINANT OF PERSUASION - THE ROLE OF COMMUNICATOR SALIENCE

被引：291

作者：

CHAIKEN, S ^{[1
]}

EAGLY, AH ^{[1
]}

机构：

[1] PURDUE UNIV,W LAFAYETTE,IN 47907

来源：

JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY | 1983年 / 45卷 / 02期

关键词：

D O I：

10.1037/0022-3514.45.2.241

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

引用

收藏

页码：241 / 256

页数：16

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