MARKETING AND EXCHANGE

被引：204

作者：

HOUSTON, FS

GASSENHEIMER, JB

机构：

来源：

关键词：

D O I：

10.2307/1251244

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：3 / 18

页数：16

共 51 条

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[2]

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[3]

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ANDERSON, PF .

[5]

[Anonymous], 1975, MARKETING SOC CONFLI

[6]

BABBIE EA, 1980, SOCIOLOGY INTRO

[7]

Bagozzi R.P., 1980, CAUSAL MODELS MARKET

[8] MARKETING AS EXCHANGE [J].

BAGOZZI, RP .

[9] MARKETING AS EXCHANGE - THEORY OF TRANSACTIONS IN MARKETPLACE [J].

BAGOZZI, RP .

[10]

BAGOZZI RP, 1979, CONCEPTUAL THEORETIC, P431