EXPLORATORY ASSESSMENT OF SITUATIONAL EFFECTS IN BUYER BEHAVIOR

被引：270

作者：

BELK, RW ^{[1
]}

机构：

[1] TEMPLE UNIV,PHILADELPHIA,PA 19122

来源：

JOURNAL OF MARKETING RESEARCH | 1974年 / 11卷 / 02期

关键词：

D O I：

10.2307/3150553

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：156 / 163

页数：8

共 31 条

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