SEXUAL EXPLOITATION IN ADVERTISING HEALTH AND WELLNESS PRODUCTS

被引：21

作者：

RUDMAN, WJ ^{[1
]}

HAGIWARA, AF ^{[1
]}

机构：

[1] OHIO STATE UNIV,SCH HLTH PHYS EDUC & RECREAT,COLUMBUS,OH 43210

来源：

WOMEN & HEALTH | 1992年 / 18卷 / 04期

关键词：

D O I：

10.1300/J013v18n04_05

中图分类号：

R1 [预防医学、卫生学];

学科分类号：

1004 ; 120402 ;

摘要：

This paper examines the way women are portrayed by the media in photographs advertising health and wellness products. Data were collected from five different health and fitness magazines. For purposes of this study, only advertisements in which women appeared were used in the analysis (N = 191). Findings suggest that a high percent of advertisements: (1) place women in submissive positions to men; (2) place women in unnatural poses; (3) emphasize dismemberment of body parts; (4) focus on sexuality rather than wellness.

引用

页码：77 / 89

页数：13

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