PROGRESS ON A SIMPLIFIED MODEL OF STATIONARY PURCHASING BEHAVIOUR

被引：105

作者：

CHATFIELD, C ^{[1
]}

EHRENBERG, ASC ^{[1
]}

GOODHARDT, GJ ^{[1
]}

机构：

[1] IMPERIAL COLL, LONDON, ENGLAND

来源：

JOURNAL OF THE ROYAL STATISTICAL SOCIETY SERIES A-GENERAL | 1966年 / 129卷

关键词：

D O I：

10.2307/2343502

中图分类号：

O1 [数学]; C [社会科学总论];

学科分类号：

03 ; 0303 ; 0701 ; 070101 ;

摘要：

引用

页码：317 / 367

页数：51

共 58 条

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[16] THE TRUNCATED POISSON
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[17] ESTIMATING THE PROPORTION OF LOYAL BUYERS
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[J]. JOURNAL OF MARKETING RESEARCH, 1964, 1 (01) : 56 - 59
[18] AN APPRAISAL OF MARKOV BRAND-SWITCHING MODELS
EHRENBERG, ASC
[J]. JOURNAL OF MARKETING RESEARCH, 1965, 2 (04) : 347 - 362
[19] EHRENBERG ASC, 1965, COMMENTARY, V7, P211
[20] EHRENBERG ASC, 1964, J ADVERTISING RES, V4, P11