THE ADVERTISING CAPITAL CONTROVERSY

被引：11

作者：

AYANIAN, R

机构：

来源：

关键词：

D O I：

10.1086/296205

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：349 / 364

页数：16

共 11 条

[1] ADVERTISING AND RATE OF RETURN [J].

AYANIAN, R .

[2] ADVERTISING AND PROFITABILITY - REAPPRAISAL [J].

BLOCH, H .

[3]

BLOCH H, 1980, J ECON LIT, V18, P1063

[4]

Comanor W.S., 1974, ADVERTISING MARKET P

[5]

COMANOR WS, 1980, J ECON LIT, V18, P1075

[6]

COMANOR WS, 1979, J ECON LIT, V17, P453

[7] ACCOUNTING FOR ADVERTISING AS A BARRIER TO ENTRY [J].

DEMSETZ, H .

[8]

Maddala GS., 1977, ECONOMETRICS

[9] SOME ASPECTS OF ECONOMICS OF ADVERTISING [J].

TELSER, LG .

[10]

TELSER LG, 1969, AM ECON REV, V59, P121