MEASURING IMAGE SPILLOVERS IN UMBRELLA-BRANDED PRODUCTS

被引：119

作者：

SULLIVAN, M

机构：

来源：

关键词：

D O I：

10.1086/296509

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：309 / 329

页数：21

共 17 条

[1] CONSUMER EVALUATIONS OF BRAND EXTENSIONS
AAKER, DA
KELLER, KL
[J]. JOURNAL OF MARKETING, 1990, 54 (01) : 27 - 41
[2] FEST R, 1987, AUTOMOTIVE NEWS 0406, P38
[3] Hayek F. A., 1948, INDIVIDUALISM EC ORD
[4] JOHNSON R, 1987, AUTOMOTIVE NEWS 1214, pE13
[5] JOHNSON R, 1987, AUTOMOTIVE NEWS 1026, P42
[6] KARGER T, 1981, MARKETING NEWS 0123, P1
[7] Kesler L., 1987, ADVERTISING AGE 0601, pS1
[8] KESLER L, 1987, ADVERTISING AGE 0601, pS2
[9] KIMREY R, 1984, MARKETING STRATEGIES
[10] THE ROLE OF MARKET FORCES IN ASSURING CONTRACTUAL PERFORMANCE
KLEIN, B
LEFFLER, KB
[J]. JOURNAL OF POLITICAL ECONOMY, 1981, 89 (04) : 615 - 641