AN EXPLORATION OF VOTER RESPONSES TO POLITICAL ADVERTISEMENTS

被引:79
作者
HILL, RP
机构
关键词
D O I
10.1080/00913367.1989.10673163
中图分类号
F [经济];
学科分类号
02 ;
摘要
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页码:14 / 22
页数:9
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JOURNAL OF MARKETING RESEARCH, 1989, 26 (01) :69-83