THE IMPACT OF FEELINGS ON AD-BASED AFFECT AND COGNITION

被引：356

作者：

BURKE, MC

EDELL, JA

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1989年 / 26卷 / 01期

关键词：

D O I：

10.2307/3172670

中图分类号：

F [经济];

学科分类号：

02 [经济学];

摘要：

引用

页码：69 / 83

页数：15

共 28 条

[1]

Amemiya T, 1977, J ECONOMETRICS, V6, P365, DOI [10.1016/0304-4076(77)90006-9, DOI 10.1016/0304-4076(77)90006-9]

[2]

AFFECTIVE RESPONSES MEDIATING ACCEPTANCE OF ADVERTISING [J].

BATRA, R ;

RAY, ML .

JOURNAL OF CONSUMER RESEARCH, 1986, 13 (02) :234-249

[3]

THE EFFECTS OF TELEVISION COMMERCIAL REPETITION ON COGNITIVE RESPONSE AND MESSAGE ACCEPTANCE [J].

BELCH, GE .

JOURNAL OF CONSUMER RESEARCH, 1982, 9 (01) :56-65

[4]

BURKE MC, 1986, J CONSUM RES, V13, P56

[5]

TELEVISION COMMERCIAL WEAR OUT - AN INFORMATION-PROCESSING VIEW [J].

CALDER, BJ ;

STERNTHAL, B .

JOURNAL OF MARKETING RESEARCH, 1980, 17 (02) :173-186

[6]

EFFECTS OF VARYING RECOMMENDATIONS IN A FEAR-AROUSING COMMUNICATION [J].

DABBS, JM ;

LEVENTHAL, H .

JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1966, 4 (05) :525-+

[7]

THE POWER OF FEELINGS IN UNDERSTANDING ADVERTISING EFFECTS [J].

EDELL, JA ;

BURKE, MC .

JOURNAL OF CONSUMER RESEARCH, 1987, 14 (03) :421-433

[8]

MOOD STATES AND CONSUMER-BEHAVIOR - A CRITICAL-REVIEW [J].

GARDNER, MP .

JOURNAL OF CONSUMER RESEARCH, 1985, 12 (03) :281-300

[9]

Holbrook M.B., 1984, PSYCHOL MARKETING, V1, P45, DOI DOI 10.1002/MAR.4220010206

[10]

THE EXPERIENTIAL ASPECTS OF CONSUMPTION - CONSUMER FANTASIES, FEELINGS, AND FUN [J].

HOLBROOK, MB ;

HIRSCHMAN, EC .

JOURNAL OF CONSUMER RESEARCH, 1982, 9 (02) :132-140

← 1 2 3 →