THE POWER OF FEELINGS IN UNDERSTANDING ADVERTISING EFFECTS

被引：603

作者：

EDELL, JA

BURKE, MC

机构：

来源：

JOURNAL OF CONSUMER RESEARCH | 1987年 / 14卷 / 03期

关键词：

D O I：

10.1086/209124

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：421 / 433

页数：13

相关论文

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