AD REACTIONS OVER TIME - CAPTURING CHANGES IN THE REAL WORLD

[1] AFFECTIVE AND SEMANTIC COMPONENTS IN POLITICAL PERSON PERCEPTION [J]. JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1982, 42 (04) : 619 - 630

[2] APPEL V, 1971, J ADVERTISING RES, V11, P11

[3] THE EFFECTS OF TELEVISION COMMERCIAL REPETITION ON COGNITIVE RESPONSE AND MESSAGE ACCEPTANCE [J]. JOURNAL OF CONSUMER RESEARCH, 1982, 9 (01) : 56 - 65

[4] EFFECTS OF MESSAGE REPETITION AND POSITION ON COGNITIVE RESPONSE, RECALL, AND PERSUASION [J]. JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1979, 37 (01) : 97 - 109

[5] TELEVISION COMMERCIAL WEAR OUT - AN INFORMATION-PROCESSING VIEW [J]. JOURNAL OF MARKETING RESEARCH, 1980, 17 (02) : 173 - 186

[6] EDELL J. A., 1986, ADVERTISING CONSUMER, V3

[7] GRASS RC, 1969, J ADVERTISING RES, V9, P3

[8] AUDIENCE INVOLVEMENT IN ADVERTISING - 4 LEVELS [J]. JOURNAL OF CONSUMER RESEARCH, 1984, 11 (01) : 581 - 592

[9] HOLBROOK MB, 1978, J MARKETING RES, V15, P546

[10] MACKENZIE S, 1982, UNPUB MONITORING ADV

[1] AFFECTIVE AND SEMANTIC COMPONENTS IN POLITICAL PERSON PERCEPTION [J]. JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1982, 42 (04) : 619 - 630

[2] APPEL V, 1971, J ADVERTISING RES, V11, P11

[3] THE EFFECTS OF TELEVISION COMMERCIAL REPETITION ON COGNITIVE RESPONSE AND MESSAGE ACCEPTANCE [J]. JOURNAL OF CONSUMER RESEARCH, 1982, 9 (01) : 56 - 65

[4] EFFECTS OF MESSAGE REPETITION AND POSITION ON COGNITIVE RESPONSE, RECALL, AND PERSUASION [J]. JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1979, 37 (01) : 97 - 109

[5] TELEVISION COMMERCIAL WEAR OUT - AN INFORMATION-PROCESSING VIEW [J]. JOURNAL OF MARKETING RESEARCH, 1980, 17 (02) : 173 - 186

[6] EDELL J. A., 1986, ADVERTISING CONSUMER, V3

[7] GRASS RC, 1969, J ADVERTISING RES, V9, P3

[8] AUDIENCE INVOLVEMENT IN ADVERTISING - 4 LEVELS [J]. JOURNAL OF CONSUMER RESEARCH, 1984, 11 (01) : 581 - 592

[9] HOLBROOK MB, 1978, J MARKETING RES, V15, P546

[10] MACKENZIE S, 1982, UNPUB MONITORING ADV