THE EFFECTS OF TELEVISION COMMERCIAL REPETITION ON COGNITIVE RESPONSE AND MESSAGE ACCEPTANCE

被引：96

作者：

BELCH, GE

机构：

来源：

JOURNAL OF CONSUMER RESEARCH | 1982年 / 9卷 / 01期

关键词：

D O I：

10.1086/208896

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：56 / 65

页数：10

共 45 条

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