DISSATISFIED CONSUMERS - WHO GETS UPSET AND WHO TAKES ACTION

被引：96

作者：

WARLAND, RH ^{[1
]}

HERRMANN, RO ^{[1
]}

WILLITS, J ^{[1
]}

机构：

[1] PENN STATE UNIV,UNIVERSITY PK,PA 16802

来源：

JOURNAL OF CONSUMER AFFAIRS | 1975年 / 9卷 / 02期

关键词：

D O I：

10.1111/j.1745-6606.1975.tb00559.x

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：148 / 163

页数：16

共 21 条

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[3]

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[6]

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[7]

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[8]

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[9] WILL REAL CONSUMER ACTIVIST PLEASE STAND UP - EXAMINATION OF CONSUMERS OPINIONS ABOUT MARKETING PRACTICES [J].

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JOURNAL OF MARKETING RESEARCH, 1973, 10 (03) :319-324

[10] ECOLOGICALLY CONCERNED CONSUMERS - WHO ARE THEY [J].

KINNEAR, TC ;

TAYLOR, JR ;

AHMED, SA .

JOURNAL OF MARKETING, 1974, 38 (02) :20-24

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