SUBJECTIVE PRODUCT KNOWLEDGE AS A MODERATOR OF THE RELATIONSHIP BETWEEN ATTITUDES AND PURCHASE INTENTIONS FOR A DURABLE PRODUCT

被引：50

作者：

BERGER, IE

RATCHFORD, BT

HAINES, GH

机构：

[1] SUNY BUFFALO,BUFFALO,NY 14260

[2] CARLETON UNIV,OTTAWA K1S 5B6,ONTARIO,CANADA

来源：

JOURNAL OF ECONOMIC PSYCHOLOGY | 1994年 / 15卷 / 02期

基金：

美国国家科学基金会;

关键词：

D O I：

10.1016/0167-4870(94)90006-X

中图分类号：

F [经济];

学科分类号：

02 [经济学];

摘要：

The influence of subjective Product knowledge on the relationship between attitudes and purchase intentions for a durable good is examined. The study reports that this indicator of attitude strength is an important direct influencer of behavioral intentions and an important moderator of the relationship between attitudes and behavioral intentions. The results suggest that attitudes that are strong because they are perceived to be based on more knowledge share a different relationship with subsequent choice behavior than attitudes that are weak.

引用

页码：301 / 314

页数：14

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