REMOVING PERCEPTUAL-DISTORTIONS IN PRODUCT SPACE ANALYSIS

被引：16

作者：

DILLON, WR ^{[1
]}

MULANI, N ^{[1
]}

FREDERICK, DG ^{[1
]}

机构：

[1] UNIV S CAROLINA,COLL BUSINESS ADM,COLUMBIA,SC 29208

来源：

JOURNAL OF MARKETING RESEARCH | 1984年 / 21卷 / 02期

关键词：

D O I：

10.2307/3151700

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：184 / 193

页数：10

共 36 条

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