TAXONOMY OF PREPURCHASE INFORMATION GATHERING PATTERNS

[1] ANDREASEN AR, 1968, PERSPECTIVES CONSUME

[2] BRUNER JS, 1959, STUDY THINKING

[3] CLAXTON JD, 1973, HEURISTICS CLUSTER E

[4] COX DF, 1967, RISK TAKING INFORMAT

[5] THE SHOPPING MATRIX AND MARKETING STRATEGY [J]. JOURNAL OF MARKETING RESEARCH, 1965, 2 (02) : 128 - 132

[6] ENGLE JF, 1973, CONSUMER BEHAVIOR

[7] BRAND LOYALTY AND THE ECONOMICS OF INFORMATION [J]. JOURNAL OF BUSINESS, 1964, 37 (04) : 370 - 379

[8] HOWARD JA, 1969, THEORY BUYER BEHAVIO

[9] HIERARCHICAL CLUSTERING SCHEMES [J]. PSYCHOMETRIKA, 1967, 32 (03) : 241 - 254

[10] KATONA G, 1955, CONSUMER BEHAVIOR DY, V1

[1] ANDREASEN AR, 1968, PERSPECTIVES CONSUME

[2] BRUNER JS, 1959, STUDY THINKING

[3] CLAXTON JD, 1973, HEURISTICS CLUSTER E

[4] COX DF, 1967, RISK TAKING INFORMAT

[5] THE SHOPPING MATRIX AND MARKETING STRATEGY [J]. JOURNAL OF MARKETING RESEARCH, 1965, 2 (02) : 128 - 132

[6] ENGLE JF, 1973, CONSUMER BEHAVIOR

[7] BRAND LOYALTY AND THE ECONOMICS OF INFORMATION [J]. JOURNAL OF BUSINESS, 1964, 37 (04) : 370 - 379

[8] HOWARD JA, 1969, THEORY BUYER BEHAVIO

[9] HIERARCHICAL CLUSTERING SCHEMES [J]. PSYCHOMETRIKA, 1967, 32 (03) : 241 - 254

[10] KATONA G, 1955, CONSUMER BEHAVIOR DY, V1