HOW VALID IS THE BUY-GRID MODEL

被引：17

作者：

BELLIZZI, JA ^{[1
]}

MCVEY, P ^{[1
]}

机构：

[1] UNIV NEBRASKA,LINCOLN,NE 68588

来源：

关键词：

D O I：

10.1016/0019-8501(83)90035-4

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：57 / 62

页数：6

共 9 条

[1] FINN JD, 1974, GENERAL MODEL MULTIV, P92
[2] NATURE OF INDUSTRIAL BUYING DECISIONS
HILL, RW
[J]. INDUSTRIAL MARKETING MANAGEMENT, 1972, 2 (01) : 45 - 55
[3] KIRK RE, 1968, EXPT DESIGN PROCEDUR, P82
[4] Kotler P., 1976, MARKETING MANAGEMENT
[5] MCMILLAN JR, 1973, SERIES AM MARKETING, V35, P207
[6] PINGRY JR, 1974, SER AM MARKETING ASS, V36, P484
[7] Robinson P.J., 1967, IND BUYING CREATIVE
[8] STANTON WJ, 1975, FUNDAMENTALS MARKETI
[9] ORGANIZATIONAL BUYING BEHAVIOR - HYPOTHESES AND DIRECTIONS
ZALTMAN, G
BONOMA, TV
[J]. INDUSTRIAL MARKETING MANAGEMENT, 1977, 6 (01) : 53 - 60