EVALUATION OF EFFECTIVENESS OF DROP-OFF QUESTIONNAIRE DELIVERY

被引：50

作者：

LOVELOCK, CH

STIFF, R

CULLWICK, D

KAUFMAN, IM

机构：

[1] HARVARD UNIV,CAMBRIDGE,MA 02138

[2] IIT,STUART SCH MANAGEMENT & FINANCE,CHICAGO,IL 60616

[3] EARTH STOP,HAYFIELD VIA STOCKPORT,CHESHIRE,ENGLAND

[4] VICTORIA UNIV,WELLINGTON,NEW ZEALAND

来源：

JOURNAL OF MARKETING RESEARCH | 1976年 / 13卷 / 04期

关键词：

D O I：

10.2307/3151018

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：358 / 364

页数：7

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