PERSONALIZATION ANONYMITY RELATIONSHIP IN MAIL SURVEYS - REPLY

被引：4

作者：

HOUSTON, MJ

JEFFERSON, RW

机构：

[1] UNIV WISCONSIN,GRAD SCH BUSINESS,MADISON,WI 53706

[2] WESTERN ILLINOIS UNIV,DEPT MKT,MACOMB,IL

来源：

JOURNAL OF MARKETING RESEARCH | 1976年 / 13卷 / 01期

关键词：

D O I：

10.2307/3150917

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：112 / 113

页数：2

相关论文

共 9 条

[1] PERSONALIZING MAIL QUESTIONNAIRE CORRESPONDENCE
ANDREASE.AR
[J]. PUBLIC OPINION QUARTERLY, 1970, 34 (02) : 273 - &
[2] EFFECT OF APPEARANCE OF CORRESPONDENCE ON RESPONSE RATE TO A MAIL QUESTIONNAIRE SURVEY
BLUMENFE.WS
[J]. PSYCHOLOGICAL REPORTS, 1973, 32 (01) : 178 - 178
[3] PERSONALIZING MAIL SURVEYS - REPLICATION AND REASSESSMENT
CARPENTER, EH
[J]. PUBLIC OPINION QUARTERLY, 1974, 38 (04) : 614 - 620
[4] REAPPRAISING MAIL SURVEY RESPONSE RATES
COX, EP
ANDERSON, WT
FULCHER, DG
[J]. JOURNAL OF MARKETING RESEARCH, 1974, 11 (04) : 413 - 417
[5] NEGATIVE EFFECTS OF PERSONALIZATION ON RESPONSE PATTERNS IN MAIL SURVEYS
HOUSTON, MJ
JEFFERSO.RW
[J]. JOURNAL OF MARKETING RESEARCH, 1975, 12 (01) : 114 - 117
[6] EFFECT OF PERSONAL SIGNATURE ON INITIAL RATE OF RETURN OF A MAILED QUESTIONNAIRE
KAWASH, MB
ALEAMONI, LM
[J]. JOURNAL OF APPLIED PSYCHOLOGY, 1971, 55 (06) : 589 - +
[7] STIMULATING RESPONSES TO MAILED QUESTIONNAIRES - REVIEW
LINSKY, AS
[J]. PUBLIC OPINION QUARTERLY, 1975, 39 (01) : 82 - 101
[8] SIMON R, 1967, J ADVERTISING RES, V7, P28
[9] WISEMAN F, 1976, J MARKETING RES, V12