NEGATIVE EFFECTS OF PERSONALIZATION ON RESPONSE PATTERNS IN MAIL SURVEYS

被引：47

作者：

HOUSTON, MJ

JEFFERSO.RW

机构：

[1] TEXAS A&M UNIV,DEPT MKT,COLLEGE STN,TX 77445

[2] WESTERN ILLINOIS UNIV,DEPT MKT & FIN,MACOMB,IL 61455

来源：

JOURNAL OF MARKETING RESEARCH | 1975年 / 12卷 / 01期

关键词：

D O I：

10.2307/3150671

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：114 / 117

页数：4

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