EFFECTS OF HUMOR IN A RADIO ADVERTISING EXPERIMENT

被引：104

作者：

DUNCAN, CP ^{[1
]}

NELSON, JE ^{[1
]}

机构：

[1] UNIV COLORADO,MKT,DENVER,CO 80202

来源：

关键词：

D O I：

10.1080/00913367.1985.10672944

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：33 / &

共 44 条

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