REFLECTIONS ON THE INFORMATION OVERLOAD PARADIGM IN CONSUMER DECISION-MAKING

被引：159

作者：

MALHOTRA, NK

机构：

来源：

JOURNAL OF CONSUMER RESEARCH | 1984年 / 10卷 / 04期

关键词：

D O I：

10.1086/208982

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：436 / 440

页数：5

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