ACCELERATING THE DURABLE REPLACEMENT CYCLE WITH MARKETING MIX VARIABLES

被引：45

作者：

BAYUS, BL

机构：

来源：

关键词：

D O I：

10.1016/0737-6782(88)90024-0

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：216 / 226

页数：11

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