GENERALIZABILITY THEORY - A COMPREHENSIVE METHOD FOR ASSESSING AND IMPROVING THE DEPENDABILITY OF MARKETING MEASURES

被引：51

作者：

RENTZ, JO

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1987年 / 24卷 / 01期

关键词：

D O I：

10.2307/3151750

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：19 / 28

页数：10

共 23 条

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