OPPORTUNISTIC BEHAVIOR IN MARKETING-RESEARCH ORGANIZATIONS

被引：18

作者：

KELLEY, SW ^{[1
]}

SKINNER, SJ ^{[1
]}

FERRELL, OC ^{[1
]}

机构：

[1] MEMPHIS STATE UNIV,MEMPHIS,TN 38152

来源：

关键词：

D O I：

10.1016/0148-2963(89)90025-8

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：327 / 340

页数：14

共 17 条

[11] SOCIAL-RESPONSIBILITY, ETHICS, AND MARKETING STRATEGY - CLOSING THE GAP BETWEEN CONCEPT AND APPLICATION
ROBIN, DP
REIDENBACH, RE
[J]. JOURNAL OF MARKETING, 1987, 51 (01) : 44 - 58
[12] ON THE ETIOLOGY OF CLIMATES
SCHNEIDER, B
REICHERS, AE
[J]. PERSONNEL PSYCHOLOGY, 1983, 36 (01) : 19 - 39
[13] SCHNEIDER B, 1986, CREATIVITY SERVICES, P63
[14] ORGANIZATIONAL DIMENSIONS OF MARKETING-RESEARCH ETHICS
SKINNER, SJ
DUBINSKY, AJ
FERRELL, OC
[J]. JOURNAL OF BUSINESS RESEARCH, 1988, 16 (03) : 209 - 223
[15] VICTOR B, 1987, RES CORPORATE SOCIAL, P51
[16] Weick K.E., 1969, SOCIAL PSYCHOL ORG
[17] Williamson O.E., 1975, MARKETS HIERARCHIES