DECISION ISSUES IN BUILDING PERCEPTUAL PRODUCT-SPACES WITH MULTI-ATTRIBUTE RATING DATA

被引：24

作者：

DILLON, WR

FREDERICK, DG

TANGPANICHDEE, V

机构：

[1] UNIV S CAROLINA,COLL BUSINESS ADM,COLUMBIA,SC 29208

[2] PEOPLES GOVT CO LTD,DIV BUSINESS,BANGKOK,THAILAND

来源：

JOURNAL OF CONSUMER RESEARCH | 1985年 / 12卷 / 01期

关键词：

D O I：

10.1086/209034

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：47 / 63

页数：17

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