INNOVATION DIFFUSION IN THE PRESENCE OF SUPPLY RESTRICTIONS

被引：95

作者：

JAIN, D

MAHAJAN, V

MULLER, E

机构：

[1] UNIV TEXAS,GRAD SCH BUSINESS ADM,AUSTIN,TX 78712

[2] TEL AVIV UNIV,RECANATI SCH BUSINESS ADM,IL-69978 TEL AVIV,ISRAEL

来源：

MARKETING SCIENCE | 1991年 / 10卷 / 01期

关键词：

NEW PRODUCTS; FORECASTING;

D O I：

10.1287/mksc.10.1.83

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：83 / 90

页数：8

共 13 条

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[9]

MAHAJAN V, 1980, J MARKETING, V54, P1

[10]

Rogers E.M., 1983, DIFFUSION INNOVATION

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