AN INFORMATION-TRANSFER MODEL FOR INTEGRATING MARKETING AND RESEARCH-AND-DEVELOPMENT PERSONNEL IN NEW PRODUCT DEVELOPMENT-PROJECTS

被引：198

作者：

MOENAERT, RK

SOUDER, WE

机构：

[1] UNIV ALABAMA,COLL ADM SCI,HUNTSVILLE,AL 35899

[2] STATE UNIV GHENT,VLERICK SCH MANAGEMENT,B-9000 GHENT,BELGIUM

来源：

关键词：

D O I：

10.1111/1540-5885.720091

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：91 / 107

页数：17

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[9]

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