NATURE OF THE RESEARCH-AND-DEVELOPMENT MARKETING COOPERATION IN THE DESIGN OF TECHNOLOGICALLY ADVANCED NEW INDUSTRIAL-PRODUCTS

被引：19

作者：

BONNET, DCL

机构：

来源：

关键词：

D O I：

10.1111/j.1467-9310.1986.tb01165.x

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：117 / 126

页数：10

共 19 条

[1]

[Anonymous], 1984, J BUS STRAT, DOI DOI 10.1108/EB039054

BLOIS, KJ ;

COWELL, DW .

CHOFFRAY, JM ;

LILIEN, GL .

[4]

Cooper R., 1980, PROJECT NEWPROD WHAT

[5]

GORB P, 1979, LIVING DESIGN, P7

[6] THE R-AND-D-MARKETING INTERFACE IN HIGH-TECHNOLOGY FIRMS [J].

GUPTA, AK ;

RAJ, SP ;

WILEMON, D .

[7]

HOPKINS DS, 1980, 773 BOARD REP

[8] THE ORGANIZATION OF HIGH-TECHNOLOGY PRODUCT INNOVATION [J].

JOHNE, FA .

[9]

KIEL G, 1984, BUSINESS HORIZON MAY, P7

[10] NEW APPROACH TO CONSUMER THEORY [J].

LANCASTER, KJ .