THE FORMATION OF KEY MARKETING VARIABLE EXPECTATIONS AND THEIR IMPACT ON FIRM PERFORMANCE - SOME EXPERIMENTAL-EVIDENCE

被引：17

作者：

GLAZER, R ^{[1
]}

STECKEL, JH ^{[1
]}

WINER, RS ^{[1
]}

机构：

[1] UNIV CALIF BERKELEY,SCH BUSINESS ADM,BERKELEY,CA 94720

来源：

MARKETING SCIENCE | 1989年 / 8卷 / 01期

关键词：

D O I：

10.1287/mksc.8.1.18

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：18 / 34

页数：17

共 31 条

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