NEGATIVE WORD-OF-MOUTH BY DISSATISFIED CONSUMERS - A PILOT-STUDY

被引：859

作者：

RICHINS, ML

机构：

来源：

关键词：

D O I：

10.2307/3203428

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：68 / 78

页数：11

共 29 条

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