ADVERTISING AS A SIGNAL

[1] ALLEN F, 1983, THESIS U PENNSYLVANI

[2] PRICES AND QUALITIES IN MARKETS WITH COSTLY INFORMATION [J]. REVIEW OF ECONOMIC STUDIES, 1982, 49 (04) : 499 - 516

[3] COOPER R, 1984, REV EC STUDIES

[4] FARRELL J, 1980, THESIS OXFORD U

[5] JOHNSEN TH, 1976, THESIS CARNEGIEMELLO

[6] THE ROLE OF MARKET FORCES IN ASSURING CONTRACTUAL PERFORMANCE [J]. JOURNAL OF POLITICAL ECONOMY, 1981, 89 (04) : 615 - 641

[7] INFORMATION AND CONSUMER BEHAVIOR [J]. JOURNAL OF POLITICAL ECONOMY, 1970, 78 (02) : 311 - 329

[8] ADVERTISING AS INFORMATION [J]. JOURNAL OF POLITICAL ECONOMY, 1974, 82 (04) : 729 - 754

[9] NELSON P, 1978, ISSUES ADVERTISING E

[10] MODEL OF ADVERTISING AND PRODUCT QUALITY [J]. JOURNAL OF POLITICAL ECONOMY, 1978, 86 (03) : 485 - 503

[1] ALLEN F, 1983, THESIS U PENNSYLVANI

[2] PRICES AND QUALITIES IN MARKETS WITH COSTLY INFORMATION [J]. REVIEW OF ECONOMIC STUDIES, 1982, 49 (04) : 499 - 516

[3] COOPER R, 1984, REV EC STUDIES

[4] FARRELL J, 1980, THESIS OXFORD U

[5] JOHNSEN TH, 1976, THESIS CARNEGIEMELLO

[6] THE ROLE OF MARKET FORCES IN ASSURING CONTRACTUAL PERFORMANCE [J]. JOURNAL OF POLITICAL ECONOMY, 1981, 89 (04) : 615 - 641

[7] INFORMATION AND CONSUMER BEHAVIOR [J]. JOURNAL OF POLITICAL ECONOMY, 1970, 78 (02) : 311 - 329

[8] ADVERTISING AS INFORMATION [J]. JOURNAL OF POLITICAL ECONOMY, 1974, 82 (04) : 729 - 754

[9] NELSON P, 1978, ISSUES ADVERTISING E

[10] MODEL OF ADVERTISING AND PRODUCT QUALITY [J]. JOURNAL OF POLITICAL ECONOMY, 1978, 86 (03) : 485 - 503