NATURE AND SIGNIFICANCE OF INTERNATIONAL MARKETING - A REVIEW

[1] MARKETING AS EXCHANGE [J]. JOURNAL OF MARKETING, 1975, 39 (04) : 32 - 39

[2] ARE DOMESTIC AND INTERNATIONAL MARKETING DISSIMILAR [J]. JOURNAL OF MARKETING, 1968, 32 (03) : 56 - 61

[3] EXPORT BEHAVIOR OF SMALLER-SIZED WISCONSIN MANUFACTURING FIRMS [J]. JOURNAL OF INTERNATIONAL BUSINESS STUDIES, 1977, 8 (01) : 93 - 98

[4] ATTEMPTED INTEGRATION OF LITERATURE ON EXPORT BEHAVIOR OF FIRMS [J]. JOURNAL OF INTERNATIONAL BUSINESS STUDIES, 1978, 9 (01) : 33 - 46

[5] BRADLEY MF, 1985, 2ND P OP INT IMP SEM

[6] BRADLEY MF, 1984, RES MARKETING, V7, P237

[7] BUZZELL R, 1968, HARVARD BUSINESS NOV, P103

[8] BUZZELL RD, 1983, HARVARD BUSINESS JAN, P92

[9] CARMAN JM, 1980, RES MARKETING, V3, P1

[10] CATEORA PR, 1983, INT MARKETING

[1] MARKETING AS EXCHANGE [J]. JOURNAL OF MARKETING, 1975, 39 (04) : 32 - 39

[2] ARE DOMESTIC AND INTERNATIONAL MARKETING DISSIMILAR [J]. JOURNAL OF MARKETING, 1968, 32 (03) : 56 - 61

[3] EXPORT BEHAVIOR OF SMALLER-SIZED WISCONSIN MANUFACTURING FIRMS [J]. JOURNAL OF INTERNATIONAL BUSINESS STUDIES, 1977, 8 (01) : 93 - 98

[4] ATTEMPTED INTEGRATION OF LITERATURE ON EXPORT BEHAVIOR OF FIRMS [J]. JOURNAL OF INTERNATIONAL BUSINESS STUDIES, 1978, 9 (01) : 33 - 46

[5] BRADLEY MF, 1985, 2ND P OP INT IMP SEM

[6] BRADLEY MF, 1984, RES MARKETING, V7, P237

[7] BUZZELL R, 1968, HARVARD BUSINESS NOV, P103

[8] BUZZELL RD, 1983, HARVARD BUSINESS JAN, P92

[9] CARMAN JM, 1980, RES MARKETING, V3, P1

[10] CATEORA PR, 1983, INT MARKETING