NATURE AND SIGNIFICANCE OF INTERNATIONAL MARKETING - A REVIEW

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[33] Schollhammer H., 1973, MANAGE INT REV, V13, P17

[34] Simon H, 1984, INT J RES MARK, V1, P249

[35] MARKETING - MANAGEMENT TECHNOLOGY OR SOCIAL PROCESS [J]. JOURNAL OF MARKETING, 1972, 36 (04) : 3 - 10

[36] Teece D. J., 1983, GROWTH INT BUSINESS, P51

[37] TERPSTRA V, 1983, INT MARKETING

[38] VANDEVEN AH, 1975, INTERORGANISATIONAL

[39] WELCH LS, 1980, J MANAGEMENT STU OCT, P333

[40] PRE-EXPORT ACTIVITY - 1ST STEP IN INTERNATIONALIZATION [J]. JOURNAL OF INTERNATIONAL BUSINESS STUDIES, 1978, 9 (01) : 47 - 58

[31] Robock S.H., 1983, INT BUSINESS MULTINA

[32] THE ORGANIZATION OF MARKETING ACTIVITIES - A CONTINGENCY THEORY OF STRUCTURE AND PERFORMANCE [J]. JOURNAL OF MARKETING, 1985, 49 (01) : 13 - 25

[33] Schollhammer H., 1973, MANAGE INT REV, V13, P17

[34] Simon H, 1984, INT J RES MARK, V1, P249

[35] MARKETING - MANAGEMENT TECHNOLOGY OR SOCIAL PROCESS [J]. JOURNAL OF MARKETING, 1972, 36 (04) : 3 - 10

[36] Teece D. J., 1983, GROWTH INT BUSINESS, P51

[37] TERPSTRA V, 1983, INT MARKETING

[38] VANDEVEN AH, 1975, INTERORGANISATIONAL

[39] WELCH LS, 1980, J MANAGEMENT STU OCT, P333

[40] PRE-EXPORT ACTIVITY - 1ST STEP IN INTERNATIONALIZATION [J]. JOURNAL OF INTERNATIONAL BUSINESS STUDIES, 1978, 9 (01) : 47 - 58