DOES ATTACK ADVERTISING DEMOBILIZE THE ELECTORATE

被引：309

作者：

ANSOLABEHERE, S ^{[1
]}

IYENGAR, S ^{[1
]}

SIMON, A ^{[1
]}

VALENTINO, N ^{[1
]}

机构：

[1] UNIV CALIF LOS ANGELES, LOS ANGELES, CA 90024 USA

来源：

AMERICAN POLITICAL SCIENCE REVIEW | 1994年 / 88卷 / 04期

关键词：

D O I：

10.2307/2082710

中图分类号：

D0 [政治学、政治理论];

学科分类号：

0302 ; 030201 ;

摘要：

We address the effects of negative campaign advertising on turnout. Using a unique experimental design in which advertising tone is manipulated within the identical audiovisual context, we find that exposure to negative advertisements dropped intentions to vote by 5%. We then replicate this result through an aggregate-level analysis of turnout and campaign tone in the 1992 Senate elections. Finally, we show that the demobilizing effects of negative campaigns are accompanied by a weakened sense of political efficacy. Voters who watch negative advertisements become more cynical about the responsiveness of public officials and the electoral process.

引用

页码：829 / 838

页数：10