TRIANGULATION IN DECISION-SUPPORT SYSTEMS - ALGORITHMS FOR PRODUCT DESIGN

被引:31
作者
BALAKRISHNAN, PV
JACOB, VS
机构
[1] OHIO STATE UNIV,MAX M FISHER COLL BUSINESS,DEPT ACCOUNTING & MIS,COLUMBUS,OH 43210
[2] UNIV WASHINGTON,CANYON PK BUSINESS CTR,BOTHELL BUSINESS ADM PROGRAM,BOTHELL,WA 98021
关键词
DYNAMIC PROGRAMMING; GENETIC ALGORITHMS; HEURISTICS; TRIANGULATION; PRODUCT DESIGN; BUYERS WELFARE;
D O I
10.1016/0167-9236(94)00026-O
中图分类号
TP18 [人工智能理论];
学科分类号
081104 ; 0812 ; 0835 ; 1405 ;
摘要
Often complex decision problems requiring decision aids, such as a Decision Support System (DSS), do not have solution procedures that can generate an optimal solution in a realistic time period. This has led to the specification of heuristic solution procedures. However, the quality of the solution obtained using a heuristic in specific instances can be uncertain and may be open to debate. One approach to increase the confidence in the quality of the obtained solution is to use the triangulation approach recommended and often used in the social sciences. Thus, the result obtained with a specific heuristic can be considered 'good' (i.e., close to optimal) if that result is in the ball park of the result obtained through a maximally different method. In other words, using very different solution techniques helps provide benchmarks and thus enables the decision maker to avoid those solutions which are caught in local maxima. Based on this notion we have designed a prototype GENEtic algorithms based decision support SYStem (GENESYS) for the product design problem. The DSS provides three different solution techniques, specifically, complete enumeration (optimal solution) for small problems, heuristic dynamic programming and genetic algorithms, to address the product design problems.
引用
收藏
页码:313 / 327
页数:15
相关论文
共 19 条
[1]  
BALAKRISHNAN PV, 1992, ORSA TIMS C SAN FRAN
[2]   MODEL MANAGEMENT-SYSTEMS - AN OVERVIEW [J].
BLANNING, RW .
DECISION SUPPORT SYSTEMS, 1993, 9 (01) :9-18
[3]   CONVERGENT AND DISCRIMINANT VALIDATION BY THE MULTITRAIT-MULTIMETHOD MATRIX [J].
CAMPBELL, DT ;
FISKE, DW .
PSYCHOLOGICAL BULLETIN, 1959, 56 (02) :81-105
[4]   MODEL MANAGEMENT ISSUES AND DIRECTIONS [J].
CHANG, AM ;
HOLSAPPLE, CW ;
WHINSTON, AB .
DECISION SUPPORT SYSTEMS, 1993, 9 (01) :19-37
[5]   A DECISION SUPPORT SYSTEM FOR VEHICLE FLEET PLANNING [J].
COUILLARD, J .
DECISION SUPPORT SYSTEMS, 1993, 9 (02) :149-159
[6]   AN APPROACH TO THE OPTIMAL POSITIONING OF A NEW PRODUCT [J].
GAVISH, B ;
HORSKY, D ;
SRIKANTH, K .
MANAGEMENT SCIENCE, 1983, 29 (11) :1277-1297
[7]  
Goldberg D., 1989, GENETIC ALGORITHMS S
[8]  
Green P.E., 1985, MARKET SCI, V4, P1
[9]   CONJOINT ANALYSIS IN CONSUMER RESEARCH - ISSUES AND OUTLOOK [J].
GREEN, PE ;
SRINIVASAN, V .
JOURNAL OF CONSUMER RESEARCH, 1978, 5 (02) :103-123
[10]   AN APPLICATION OF A PRODUCT POSITIONING MODEL TO PHARMACEUTICAL PRODUCTS [J].
GREEN, PE ;
KRIEGER, AM .
MARKETING SCIENCE, 1992, 11 (02) :117-132