AN APPLICATION OF A PRODUCT POSITIONING MODEL TO PHARMACEUTICAL PRODUCTS

被引：49

作者：

GREEN, PE

KRIEGER, AM

机构：

来源：

MARKETING SCIENCE | 1992年 / 11卷 / 02期

关键词：

PRODUCT POSITIONING; CONJOINT ANALYSIS; MARKET SEGMENTATION;

D O I：

10.1287/mksc.11.2.117

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper describes a case application of SIMOPT, a product positioning model and decision support system.

引用

页码：117 / 132

页数：16

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