PRODUCT POSITIONING UNDER PRICE-COMPETITION

被引：105

作者：

CHOI, SC

DESARBO, WS

HARKER, PT

机构：

[1] UNIV MICHIGAN, DEPT MKT, ANN ARBOR, MI 48109 USA

[2] UNIV MICHIGAN, DEPT STAT, ANN ARBOR, MI 48109 USA

[3] UNIV PENN, WHARTON SCH, DEPT DECIS SCI, PHILADELPHIA, PA 19104 USA

来源：

关键词：

D O I：

10.1287/mnsc.36.2.175

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：175 / 199

页数：25

共 71 条

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