PRODUCT POSITIONING UNDER PRICE-COMPETITION

[11] Bertrand J., 1883, RECHERCHES PRINCIPES, P499

[12] 2-LEVEL LINEAR-PROGRAMMING [J]. MANAGEMENT SCIENCE, 1984, 30 (08) : 1004 - 1020

[13] PERCEPTUAL POSITION AND COMPETITIVE BRAND STRATEGY IN A TWO-DIMENSIONAL, 2-BRAND MARKET [J]. MANAGEMENT SCIENCE, 1989, 35 (09) : 1029 - 1044

[14] CHOI SC, 1987, 870205 WHART SCH DEP

[15] Coughlan A. T., 1985, MARKET SCI, V4, P110, DOI [10.1016/j.ijpe.2019.08.008, DOI 10.1016/J.IJPE.2019.08.008, DOI 10.1287/MKSC.4.2.110]

[16] Cournot A., 1960, RES MATH PRINCIPLES

[17] PRODUCT DIFFERENCES AND PRICES [J]. ECONOMICS LETTERS, 1983, 11 (1-2) : 19 - 23

[18] OPTIMIZING ADVERTISING EXPENDITURES IN A DYNAMIC DUOPOLY [J]. OPERATIONS RESEARCH, 1979, 27 (04) : 682 - 692

[19] THE PRINCIPLE OF MINIMUM DIFFERENTIATION HOLDS UNDER SUFFICIENT HETEROGENEITY [J]. ECONOMETRICA, 1985, 53 (04) : 767 - 781

[20] DeSarbo W., 2008, MARKET SCI, V5, P1, DOI [DOI 10.1287/MKSC.5.1.1, 10.1287/mksc.5.1.1]

[11] Bertrand J., 1883, RECHERCHES PRINCIPES, P499

[12] 2-LEVEL LINEAR-PROGRAMMING [J]. MANAGEMENT SCIENCE, 1984, 30 (08) : 1004 - 1020

[13] PERCEPTUAL POSITION AND COMPETITIVE BRAND STRATEGY IN A TWO-DIMENSIONAL, 2-BRAND MARKET [J]. MANAGEMENT SCIENCE, 1989, 35 (09) : 1029 - 1044

[14] CHOI SC, 1987, 870205 WHART SCH DEP

[15] Coughlan A. T., 1985, MARKET SCI, V4, P110, DOI [10.1016/j.ijpe.2019.08.008, DOI 10.1016/J.IJPE.2019.08.008, DOI 10.1287/MKSC.4.2.110]

[16] Cournot A., 1960, RES MATH PRINCIPLES

[17] PRODUCT DIFFERENCES AND PRICES [J]. ECONOMICS LETTERS, 1983, 11 (1-2) : 19 - 23

[18] OPTIMIZING ADVERTISING EXPENDITURES IN A DYNAMIC DUOPOLY [J]. OPERATIONS RESEARCH, 1979, 27 (04) : 682 - 692

[19] THE PRINCIPLE OF MINIMUM DIFFERENTIATION HOLDS UNDER SUFFICIENT HETEROGENEITY [J]. ECONOMETRICA, 1985, 53 (04) : 767 - 781

[20] DeSarbo W., 2008, MARKET SCI, V5, P1, DOI [DOI 10.1287/MKSC.5.1.1, 10.1287/mksc.5.1.1]