PERCEPTUAL POSITION AND COMPETITIVE BRAND STRATEGY IN A TWO-DIMENSIONAL, 2-BRAND MARKET

被引：42

作者：

CARPENTER, GS

机构：

来源：

关键词：

D O I：

10.1287/mnsc.35.9.1029

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：1029 / 1044

页数：16

共 44 条

[1] [Anonymous], 1983, MARKET SCI
[2] MODELING ASYMMETRIC COMPETITION
CARPENTER, GS
COOPER, LG
HANSSENS, DM
MIDGLEY, DF
[J]. MARKETING SCIENCE, 1988, 7 (04) : 393 - 412
[3] A MODEL OF MARKETING MIX, BRAND SWITCHING, AND COMPETITION
CARPENTER, GS
LEHMANN, DR
[J]. JOURNAL OF MARKETING RESEARCH, 1985, 22 (03) : 318 - 329
[4] CARPENTER GS, 1989, IN PRESS J MARKETING
[5] CHENEY EW, 1983, APPROXIMATION THEORY, V4
[6] CHOI SC, 1987, 870206 WHART SCH WOR
[7] CLARKE DG, 1978, MANAGE SCI, V24, P1687
[8] A REVIEW OF MULTIDIMENSIONAL-SCALING IN MARKETING-RESEARCH
COOPER, LG
[J]. APPLIED PSYCHOLOGICAL MEASUREMENT, 1983, 7 (04) : 427 - 450
[9] Corstjens M. L., 1983, MARKET SCI, V2, P19
[10] HOTELLINGS STABILITY IN COMPETITION
DASPREMONT, C
GABSZEWICZ, JJ
THISSE, JF
[J]. ECONOMETRICA, 1979, 47 (05) : 1145 - 1150