THE PROTECTION MOTIVATION MODEL - A NORMATIVE MODEL OF FEAR APPEALS

被引：289

作者：

TANNER, JF

HUNT, JB

EPPRIGHT, DR

机构：

[1] UNIV N CAROLINA,CAMERON SCH BUSINESS,CHAPEL HILL,NC 27514

[2] UNIV W FLORIDA,SCH BUSINESS,PENSACOLA,FL 32514

来源：

JOURNAL OF MARKETING | 1991年 / 55卷 / 03期

关键词：

D O I：

10.2307/1252146

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：36 / 45

页数：10

共 39 条

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