ON MAKING MARKETING SCIENCE MORE SCIENTIFIC - ROLE OF ORIENTATIONS, PARADIGMS, METAPHORS, AND PUZZLE SOLVING

被引：127

作者：

ARNDT, J

机构：

来源：

关键词：

D O I：

10.2307/1251612

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：11 / 23

页数：13

共 90 条

[71]

Pfeffer J., 1982, ORG ORG THEORY

[72] CONTROLLING TROPES IN ADMINISTRATIVE SCIENCE [J].

PINDER, CC ;

BOURGEOIS, VW .

[73]

Pondy L.R., 1978, LEADERSHIP ELSE CAN, P87

[74]

Popper K., 1963, CONJECTURES REFUTAT

[75]

Popper K., 1972, OBJECTIVE KNOWLEDGE

[76]

Porter M.E., 1980, COMPETITIVE STRATEGY

[77]

Radnitzky G., 1970, CONT SCH METASCIENCE

[78]

Stern L. W, 1969, DISTRIBUTION CHANNEL

STERN, LW ;

REVE, T .

[80]

STERN LW, 1982, MARKETING CHANNELS