CONFIRMATORY ANALYSIS OF AGGREGATE HIERARCHICAL MARKET STRUCTURES - INFERENCES FROM BRAND-SWITCHING BEHAVIOR

被引：16

作者：

KUMAR, A ^{[1
]}

SASHI, CM ^{[1
]}

机构：

[1] FLORIDA ATLANTIC UNIV,DEPT MKT,BOCA RATON,FL 33431

来源：

JOURNAL OF MARKETING RESEARCH | 1989年 / 26卷 / 04期

关键词：

D O I：

10.2307/3172764

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：444 / 453

页数：10

共 16 条

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