OPTIMAL PRODUCT LINE PRICING - THE INFLUENCE OF ELASTICITIES AND CROSS-ELASTICITIES

被引：74

作者：

REIBSTEIN, DJ

GATIGNON, H

机构：

来源：

关键词：

D O I：

10.2307/3151602

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：259 / 267

页数：9

共 11 条

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DELLABITTA, AJ .

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NICHOLSON W, 1972, MICROECONOMIC THEORY, P103

[8]

PALDA KS, 1969, EC ANAL MARKETING DE

[9]

RAO VR, 1984, J BUSINESS JAN

[10]

REIBSTEIN DJ, 1983, 1983 P AMA WINT ED C, P201