7 STEPS TO MARKET - THE DEVELOPMENT OF THE MARKET-LED APPROACH TO COUNTRYSIDE CONSERVATION AND RECREATION

Fifty years of interplay between farming, environment and politics are reviewed within the context of the search for policy tools which reconcile the need for conservation and access to the countryside with the needs of those who own or manage the land. Seven main policy instruments which have been used to reconcile conflicts between the various interest groups representing farmers and landowners, conservationists and recreationists are identified and their strengths and weaknesses analysed. The significance and initial impact of the seventh of these policy tools - the incentives or market-led approach - is considered in greater detail.