MODELING PERSONAL AND NORMATIVE INFLUENCES ON BEHAVIOR

被引:91
作者
MINIARD, PW
COHEN, JB
机构
[1] UNIV FLORIDA,DEPT MKT,GAINESVILLE,FL 32611
[2] UNIV FLORIDA,CTR CONSUMER RES,GAINESVILLE,FL 32611
关键词
D O I
10.1086/208957
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:169 / 180
页数:12
相关论文
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