STRATPORT - A DECISION SUPPORT SYSTEM FOR STRATEGIC-PLANNING

被引：20

作者：

LARRECHE, JC ^{[1
]}

SRINIVASAN, V ^{[1
]}

机构：

[1] STANFORD UNIV,GRAD SCH BUSINESS,STANFORD,CA 94305

来源：

JOURNAL OF MARKETING | 1981年 / 45卷 / 04期

关键词：

D O I：

10.2307/1251470

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：39 / 52

页数：14

共 40 条

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[3]

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[4]

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[6]

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JOURNAL OF MARKETING, 1979, 43 (04) :8-19

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EVERETT, H .

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